New Alfa Romeo CEO Excited for the Brand's Future

New Ideas

While these new models provide Alfa Romeo drivers exciting new choices, they provide the brand itself with an opportunity. The new models allow Alfa Romeo to experiment with innovative ways to deliver the brand's traditional Italian driving experience.

One of the brand's most significant changes is the replacement of its current Giorgio platform with the all-new STLA Large design template. With STLA Large, Charlotte-area drivers seeking an exciting, distinctive electric vehicle can find it in an Alfa Romeo. While popular with many consumers, the Giorgio platform is notoriously difficult to use on electric vehicles. STLA Large also allows Alfa Romeo to take advantages of opportunities through its membership in the Stellantis organization to increase efficiencies across the development cycle.

Yet perhaps the best part is that while Alfa Romeo eagerly leaps into the future, the brand always keeps an eye on the traditions that first made it great. Imparato is showing this attention to history in many different ways. For instance, many of Imparato's key managers and design executives are from Italy and boast significant experience in the auto industry. And Alfa Romeo's continued emphasis on quality design and materials continue to help the company stay out ahead of its more anodyne German competitors.